The good stuff.

Overview

  • American Society of Association Executives

  • Texas Tech University — College of Media and Communication
    December 2021 | Summa Cum Laude

  • Texas State University — School of Journalism & Mass Communication
    August 2015 | Advertising Club Events Director

  • Rising Lone Star Award - Texas Society of Association Executives (2023)

    First Place, Newsletters - PHCC Association Executives Council (2023)

    First Place, Convention/Events - PHCC Association Executives Council (2023)

    First Place, Social Media - PHCC Association Executives Council (2023)

    Content Marketing Certification - HubSpot (2020)

    Social Media Marketing Certification - HubSpot (2020)

    Ordained Minister (2022)

  • TSAE New Ideas Education Commitee (2023)
    Cattery Lounge & Snackery - Marketing Director (Board Member, 2017-2018)

  • Click here to jump to Skills & Tools section.

Work Experience

Communications and Donor Relations Manager

Saint Louise House
April 2024 - Present
Austin, Texas

Sample Work

  • Guides the strategy for communications, donor support, marketing,  public relations and two annual fundraising events in support of Saint Louise House’s development goals.

  • Oversees and produces monthly newsletters, seasonal appeals, website, videos, presentations, social media and media relations content.

  • Oversees the research, writing  and production of publications, brochures, annual reports, event collateral and other materials to enhance the agency’s signature events.

  • Strategically disseminates messaging through website management, social media, print media and community events.

Director of Communications & Events

Plumbing-Heating-Cooling
Association of  Texas (PHCC-TX)
January 2022 - Present
Austin, Texas

Sample Work

  • Develops and executes strategic planning to strengthen the organization, add value, improve systems and grow membership.

  • Coordinates and promotes PHCC annual conference, PAC fundraisers, apprentice contest; provides support for other industry initiatives. 

  • Oversees email communication/social channels, website maintenance, internal management system, marketing calendar and related reporting. 

  • Organizes, develops and produces annual CE workbook, training materials and course marketing.

  • Produces annual membership directory, monthly newsletters, weekly legislative session recaps, and course promotions.

Director of Membership & Digital Platforms

Texas Chemical Council
November 2020 - January 2022
Austin, Texas

  • Oversaw membership promotion, invoicing and processing, contact/committee management and dues reporting; Developed and implemented contact reporting tool and engagement campaign to improve data integrity.

  • Designed microsite, learning/registration platform, marketing materials and educational content for first-ever virtual event (2021 EHS Seminar).

  • Performed an audience/engagement assessment and developed a strategic plan to launch social media; Outreach Committee liaison.

  • Organized a resource hub to increase engagement and public awareness.

  • Developed and delivered critical crisis communication updates to safety and advocacy committees during Winter Storm Uri.

Communications Specialist

Texas Rural Water Association & Foundation
July 2017 - November 2020
Austin, Texas

Sample: Strategic Communication Plan

  • Maintained website, social media, event calendar, online job board and staff intranet.

  • Supported print development for magazines, publications, conference brochures and agendas, an annual membership directory, a biennial salary & rate report and other cross-department materials.

  • Created and distributed weekly eNewsletters, donor reports and program materials.

  • Managed Emerging Leaders Program (ELP) professional development committee and all ELP communication.

  • Developed and launched three virtual conferences in varying formats (self-paced, live, hybrid) in 2020. [2020 Virtual Tech Conference resource hub - note: page has since been restructured]

  • Presenter at Office Professionals Conferences: Improving Your Workflow (2018); Social Media Strategy for Water Utilities (2020).

Marketing & Events Director

Kyle Area Chamber of Commerce
August 2015 - July 2017
Kyle, Texas

  • Lead committees to organize all aspects of annual and monthly events (luncheons, Gala, Business Expo, Fair, 5K, workshops.)

  • Designed and disseminated all promotional materials; Maintained website and social channels.

  • Oversaw email communications to include membership updates and weekly public newsletter.

  • Developed innovative strategies to redefine and improve existing processes and events (launched Business Over Breakfast speed networking event, developed GeoTour.)

Skills & Tools

Skills

  • Blog/Social Media Writing

  • Campaign Planning

  • Committee Management

  • Copyediting (AP/GSP)

  • Data Management & Research Methods

  • Event Coordination & Marketing

  • Internal/External Newsletters

  • Media Design

  • Public Speaking

  • Project Management

  • Sponsorship Marketing

  • Strategic Planning 

  • Visual Storytelling & Video

  • Web Development/Management

Tools

  • Adobe Creative Suite/Figma/Canva

  • Association Management Systems

  • Basic HTML/CSS

  • Constant Contact/Mailchimp/Higher Logic/ Multiview Briefs/Hootsuite

  • Google Analytics/Digital Retargeting/Google Tag Manager

  • Google Workspace

  • Microsoft Office Suite 

  • Slido, Crowdpurr, BetterUnite

  • Virtual Learning & Events (IBM Watson/Accelevents/Zoom Breakouts, etc.)

  • Wordpress/Squarespace/Wix, CMS Editors

Volunteer Seats

Marketing Director
(Board Seat)

Cattery Lounge & Cafe
June 2017 - March 2018
San Marcos, Texas

  • Designed and disseminated all promotional materials; Maintained website and social channels.

  • Served as a liaison for media and event inquiries.

  • Oversaw email communications to donors, volunteers, patrons and subscribers.

  • Organized and marketing promotions, events and initiatives,